Color

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Color is used to create a stronger connection with our brand, define interactions and aid in way finding. Our color palette has many vivid colors, which is a reflection of our brand personality. However, these colors should be used in a way that is complimentary to content. We should avoid overwhelming the page with too many colored elements. Remember the big picture—how elements on a page work together to create a great experience for our customers.

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Please note, the Dell Technologies color palette can be downloaded within the design files tab at the bottom of the page, labeled as the Responsive VID.

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Color Pallete

Please note that some colors have been modified for online use. These colors have been approved by the Dell Brand team for online use only.
Although this color palette has modifications for online accessibility, not all of these colors when combined with text fully pass global accessibility standards. Please refer to the accessibility color usage guidelines for additional requirements.